Tuesday, May 3, 2011

Good Advice!

Excerpted from LARadio.com, from the AllAccess.com Radio Summit:

On Power 106's Big Boy's start in radio: In his late teens during his time as security for Pharcyde, he was working as part of the Street Team at KPWR and one morning during the Baka Boyz show, they made visits to a series of barbecue restaurants and one of the stops was at Rick Cummings home, who was the programming boss at Power 106. “Everyone was in a good mood and the boss called me the next day and asked if I would be interested in doing a radio show one night. That one night became 17 years. He told me that he couldn’t teach me to be a personality, but he could teach me radio. One of the things he told me was to always say Power 106 and one time I said 107. The one thing he told me to say I screw up.” 

The panelists were asked for a description of their personality and what they do for their shows. Rick Dees said he imagines a mom taking her daughter to school. 

“Before I turn on my mic, I always ask, ‘What’s in it for the listener?’ I think the listener likes to hear stories and feel good about themselves. I would like people to feel better,” Dees said enthusiastically. 

Big cited the fact that a number of LA stations play Snoop Dogg music, not just his Hip-Hop station. “I’ve got to give the listener a reason to listen to Snoop Dogg here and that’s the role of the personality. I can’t sit here and tell you what radio will be or how it was. It doesn’t matter. You can’t win today’s game by yesterday’s playbook. We play by the standards of today.” 

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