On Power 106's Big Boy's start in radio:
The panelists were asked for a description of their personality and what they do for their shows. Rick Dees said he imagines a mom taking her daughter to school.
“Before I turn on my mic, I always ask, ‘What’s in it for the listener?’ I think the listener likes to hear stories and feel good about themselves. I would like people to feel better,” Dees said enthusiastically.
Big cited the fact that a number of LA stations play Snoop Dogg music, not just his Hip-Hop station. “I’ve got to give the listener a reason to listen to Snoop Dogg here and that’s the role of the personality. I can’t sit here and tell you what radio will be or how it was. It doesn’t matter. You can’t win today’s game by yesterday’s playbook. We play by the standards of today.”