Thursday, May 5, 2011

It's Your Radio Station!

From Taylor On Radio-Info:

Mike Dougherty thinks it could be the most distinctive new radio programming tactic since Jack FM crossed the border from Canada six years ago – listeners to KVBE (94.5) and KHIJ (96.7) will call the shots for the music, practically in real time, from the Jelli website or iPhone app. Bay Area-based Jelli first tried out the technology on Sunday nights at San Francisco’s alternative “Live 105” KITS and the resulting expansion has mostly been in evening dayparts, branded with local station names. (Clear Channel’s WKLS “Project 961” dubs the 7pm to midnight block “Remote Control.”) Dougherty tells TRI that “Three months ago, looking at our 25 markets, we thought, wouldn’t it be cool to have a radio station, 24/7, powered by the social web?” He found not one but two, in the same market. The multi-year agreement with LKCM Radio Group and Aurora Media lets Dougherty brand both Vegas stations as “Jelli.” Mike says “one will have a rock flavor and one a pop flavor.” A couple of caveats - Nobody really knows what a fulltime social web-powered (and automated) station might sound like on the air. And these FMs (KVBE, Moapa, NV and KHIJ, Bunkerville) aren’t the biggest of signals. In fact, they both citygrade St. George, Utah and are rimshot signals to Vegas.

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