Wednesday, January 5, 2011

Sunny Skies for Local TV

Excerpted from

They may have cable channels out there devoted to nothing but weather reports, but a poll from Rasmussen recently found that the majority of Americans still rely on their local television station when they want to know how the weather may affect their plans.

As it turns out, cable didn’t even come in second.

Here is how the results shook out from Rasmussen’s survey, which asked respondents to identity their primary source of weather information:

* 54%: local television

* 20%: internet

* 19%: cable television

* 5%: radio

* 2%: newspaper


According to Rasmussen, 51% of respondents believe the media makes the weather sound worse than it really is, compared to 37% who think the media plays it straight and 12% who don’t know or have no opinion.

1 comment:

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